L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories


For its 40th anniversary, L'Occitane celebrates the countless passions it shares with the men and women who cultivate true beauty, inspired by nature.

Harvests from close and faraway lands, discovery of new plan extracts, opening of some 3,000 stores, strong commitments fighting avoidable blindness, encouraging the emancipation of women in Burkina Faso, setting up a support fund for lavender in Provence... It has been a busy time for L'Occitane, where men and women met and made this dream a daily reality, nurtured by passion and conviction.

L'Occitane, #atruestory.

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THE BIRTH

Where it all started

This is the true story of a son of Provence. A son with a passion for his land.

Discover the dream of a 23-year-old who wanted to change the world,impassioned by the power of plants.

The year is 1976, L'Occitane is born.

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THE IMMORTELLE

The flower that never fades

This is the true story of immortelle, the flower that never fades. Known as the "golden sun”, this wild flower from Corsica has a secret all of its own,uncovered at L’Occitane 15 years ago. Research reveal an essential oil with
unique anti-aging characteristics. And the secret sparks a beauty
revolution.

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THE SHEA BUTTER ADVENTURE

The story of a meeting

This is the true story of a meeting between Olivier Baussan and the women of Burkina Faso. 
Harvesting shea is the story of women, who hand down the secrets of its
transformation from Mother to daughter.
In 1980, L'Occitane places its first order, a mutually beneficial
partnership is forged. 


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40 YEARS OF LOVE, IN RADIANT COLOR

Get dressed up to celebrate!

For our 40th anniversary, we are introducing our special collection, dressed up specially for the occasion. Our iconic hand creams Shea Butter, Rose and Cherry Blossom don their birthday outfits, inspired by the radiant hues of the 1970s. Made with shea butter, the L'Occitane Hand Creams offer all the nourishing and protective properties of this incredible ingredient.Discover our limited-edition anniversary collection, for a happy reminder of the journey between Provence and Burkina Faso.

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HOW TO HAVE BEAUTIFUL HANDS

4 tips to pamper those dry hands !

Your hands talk for you and about you. They say a lot about how you feel, your age and your lifestyle. Follow our tips and adopt a relaxing pampering ritual to keep nourished, young looking hands!


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SHEA BUTTER HAND CREAM, BEHIND THE SCENES

Discover the secrets behind the brand best seller

Highly nourishing, with a great fragrance and in an unforgettable tube: you probably had one once in your hands. Discover the beautiful story behind our shea butter hand cream.



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BEAUTY ESSENTIALS

Created by L'Occitane, chosen by you!

Distilling, planting, growing, innovating, committing… Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty. 

(Re)Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.

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